The first in a 3 part series featuring Acti-Tape, one of the world’s leading brands in physiotherapy, whose success is down to the simple ideology of empowering consumers.
THE ACTI-TAPE Story
“It’s the little things we do in life that make us feel great. For me, providing a genuine product that helps others live better is what I have to share with others.“
You may have heard about it, read about it, or even spotted a friend flaunting Acti-Tape’s vibrant colours. Yes, Acti-Tape is making its mark on a global stage as more than just a sports tape, but as a solution to managing pain and treating long-term conditions.
Born and raised in Hong Kong, Amy graduated with a First Class Honors Degree in Religious Studies and Music. She earned herself a fully funded scholarship to attain her Masters Degree in Education at the University of Sussex in England and was well on her way to a lucrative executive position.
But Amy soon discovers that her true calling is in fitness and healthcare. A staunch fitness enthusiast, she combines her love for healthcare and interacting with people into a core business ideal – a product that relieves pain in an effective and cumbersome free way. These are the core ingredients behind Acti-Tape.
“We didn’t come up with Acti-Tape because it’s a great product for sportsmen. We decided to make it because there are a lot of people in the general public who are in pain and in need of a solution.”
Venturing into the health industry presented unfathomable challenges. Like all startups, Amy found herself faced with an immense amount of risk involved in a highly competitive industry. In order to develop a quality product that sets itself apart from the rest, Amy stood by her belief – putting the consumers’ needs first.
Acti-Tape surpasses the functions of regular sports tape and is designed to care for its users on a long-term basis, enabling them to “be active and stay active”.
Simply designing a consumer friendly product was not enough. True to form, Amy foresaw the need to educate Acti-Tape users to the different means and methods of its application.
“Many are willing to try Acti-Tape but are unwilling to learn how to use it correctly in order to reap the full benefits. We then took it upon ourselves to educate users through online videos, step-by-step guides, roadshows and exhibitions to provide as much information as possible. We want our users to experience all Acti-Tape has to offer.”
Acti-Tape puts the power of healing into the hands of the consumer. It is precisely because of this core principle that Acti-Tape has managed to stay highly competitive in a tough market. In 10 years, what began from humble beginnings soon flourished into one of Asia’s market leaders in the healthcare industry.
“I think working with people in this industry who share the same ideals of wanting to provide quality products to people in need for them is just wonderful. I don’t think of it as a business, rather, a hobby, something that I enjoy doing a lot.”
One of the biggest motivators that Amy thrives on is watching first-time Acti-Tape users light up in glee, and hearing stories from satisfied users.
“Once, a woman at one of our exhibitions showed me where her elbow joint pains were. After taping her with just one I-Strip, she turned up to look at me with the biggest eyes I’d ever seen and said ‘Oh my God, I can’t find the pain.’ She flapped her arm around in utter astonishment just brimming with hope. It always makes me smile. It warms my heart.”
And it is precisely because Amy thrives on rubbing shoulders with Acti-Tape users around the world, that she makes it a point to personally speak at events and conferences, holding live demonstrations with a roll of Acti-Tape in hand. To Amy, what began a decade ago is only the first step towards a lifelong journey of helping others.
“The greatest reward is knowing you’ve made a difference to someone’s life, it bridges the heart and smile of a stranger with mine. You know that all the sweat, tears and hard work of our entire team are worth it. And I think our world is a better place with that extra little bit of love.”
Stay tuned as we go behind the scenes next and explore the making of Acti-Tape!