Strategic Planning & Execution


Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Cachet’s core digital marketing services and channels include:

  • Strategic Campaign Planning

  • Search Marketing / Pay Per Click

  • Email Campaigns

  • Organic SEO

  • Contextual & Display Advertising

  • Testing & Optimization

Strategic Planning & Execution


Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Cachet’s core digital marketing services and channels include:

  • Strategic Campaign Planning

  • Search Marketing / Pay Per Click

  • Email Campaigns

  • Organic SEO

  • Contextual & Display Advertising

  • Testing & Optimization

Digital Campaign Planning

Behavioral? Transformative? Transactional? What are your campaign goals and who’s in your targeted audience? What are the budgetary parameters? Where are areas of opportunity? How do we measure success?

Asking these questions at the outset of any campaign enables us to craft a measurable effort that achieves real results.

Digital Campaign Planning

Behavioral? Transformative? Transactional? What are your campaign goals and who’s in your targeted audience? What are the budgetary parameters? Where are areas of opportunity? How do we measure success?

Asking these questions at the outset of any campaign enables us to craft a measurable effort that achieves real results.

Search Engine Optimization

Search engine optimization (SEO) naturally enhances your visibility within search engines. Used alone or as part of an SEM initiative, SEO effectively helps you make connections with interested consumers.

Our internal process begins with a detailed analytics report, which gives your business a full view of all the SEO obstacles and opportunities available. We begin developing a customized solution from this preliminary benchmark:

    • Initial rankings
    • Competitive data
    • Link reputation
    • Recommended keywords
    • Keyword rankings

    Use SEO to build a web presence buzzing with traffic truly interested in your business. Our team of talented SEO analysts, developers, and copywriters work under the hands-on direction of our senior strategists.

    Search Engine Optimization

    Search engine optimization (SEO) naturally enhances your visibility within search engines. Used alone or as part of an SEM initiative, SEO effectively helps you make connections with interested consumers.

    Our internal process begins with a detailed analytics report, which gives your business a full view of all the SEO obstacles and opportunities available. We begin developing a customized solution from this preliminary benchmark:

      • Initial rankings
      • Competitive data
      • Link reputation
      • Recommended keywords
      • Keyword rankings

      Use SEO to build a web presence buzzing with traffic truly interested in your business. Our team of talented SEO analysts, developers, and copywriters work under the hands-on direction of our senior strategists.

      Search Engine Marketing/ Pay Per Click

      A strong search engine marketing campaign (SEM) ushers in new business frontiers. By driving relevant traffic to your brand’s platforms, opportunities for new conversions arise with the potential of immediately impacting sales and creating long-term relationships.

      Our team devises an SEM campaign garnered from best practices principles and industry perspective:

      • Strategic search engine selection
      • Comprehensive keyword research
      • Practical bid strategy
      • Engaging PPC creative
      • Relevant landing pages

      SEM campaigns produce highly measurable results. Throughout the initiative, we fine-tune ongoing campaigns and employ rigorous A/B testing, continually maximizing ROI for our clients.

      Search Engine Marketing/ Pay Per Click

      A strong search engine marketing campaign (SEM) ushers in new business frontiers. By driving relevant traffic to your brand’s platforms, opportunities for new conversions arise with the potential of immediately impacting sales and creating long-term relationships.

      Our team devises an SEM campaign garnered from best practices principles and industry perspective:

      • Strategic search engine selection
      • Comprehensive keyword research
      • Practical bid strategy
      • Engaging PPC creative
      • Relevant landing pages

      SEM campaigns produce highly measurable results. Throughout the initiative, we fine-tune ongoing campaigns and employ rigorous A/B testing, continually maximizing ROI for our clients.

      Contextual & Display Advertising

      The most impactful advertising highlights products and services that consumers have already expressed interest in. Our contextual and display advertising campaigns – including remarketing – leverage user information such as search terms they’ve used and/or recent browsing activity for maximum impact. Options for campaigns executed via Ad Exchanges and Display Networks include:

      • Contextual Targeting
      • Interest Targeting
      • Direct Placements
      • Remarketing
      Contextual & Display Advertising

      The most impactful advertising highlights products and services that consumers have already expressed interest in. Our contextual and display advertising campaigns – including remarketing – leverage user information such as search terms they’ve used and/or recent browsing activity for maximum impact. Options for campaigns executed via Ad Exchanges and Display Networks include:

      • Contextual Targeting
      • Interest Targeting
      • Direct Placements
      • Remarketing

      Email Marketing

      The low-risk, high-return investment of email marketing makes it a staple for most digital marketing plans. With a relatively low cost, brands can target and reach a large group of consumers with a relevant offer.

      We have a fifteen-year track record producing email campaigns and are constantly evolving to match the fast-paced realm of digital business. We take a holistic approach to email marketing, enhancing your current strengths with our cross-functional capabilities:

        • Campaign research & refinement
        • A/B & multi-variate testing
        • Intelligent list management
        • Creative strategy & production
        • Acquisition opportunities

        Give your consumers something to look forward to, every time they receive email from you. Fulfill their expectations and cultivate long-term relationships.

        Email Marketing

        The low-risk, high-return investment of email marketing makes it a staple for most digital marketing plans. With a relatively low cost, brands can target and reach a large group of consumers with a relevant offer.

        We have a fifteen-year track record producing email campaigns and are constantly evolving to match the fast-paced realm of digital business. We take a holistic approach to email marketing, enhancing your current strengths with our cross-functional capabilities:

        • Campaign research & refinement
        • A/B & multi-variate testing
        • Intelligent list management
        • Creative strategy & production
        • Acquisition opportunities

        Give your consumers something to look forward to, every time they receive email from you. Fulfill their expectations and cultivate long-term relationships.

        Testing and Optimization

        Measuring performance is all in the details. We evaluate each campaign and isolate key elements to test:

          • Copy, creative, offers
          • Channels
          • Visual layout
          • Design elements
          • Functional elements
          • Recency, frequency, monetary factors

          We find the optimal variables and fine-tune the campaign to maximize our clients’ ROI.

          Testing and Optimization

          Measuring performance is all in the details. We evaluate each campaign and isolate key elements to test:

          • Copy, creative, offers
          • Channels
          • Visual layout
          • Design elements
          • Functional elements
          • Recency, frequency, monetary factors

          We find the optimal variables and fine-tune the campaign to maximize our clients’ ROI.

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          Digital Strategy

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          Find Your Audience

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          Build A New Front Page

          Search Engine Optimisation

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          Socialize With QQ

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          Advertise To China

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