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  • What We Did:

What is Acti-Tape? It is a sports tape that puts the power of healing right in the consumer’s hands. To showcase the qualities of the product through the power of viral online marketing, we conceptualized, shot and edited a series of zany viral videos shown only through Acti-Tape’s social media on YouTube and Facebook. This is a classic example of how integrated marketing content is THE way forward for brands and consumer engagement.